How Many Streaming Services Does the Average Household Pay For?
Published 2026-03-23 · TrimWell Media
What counts as a streaming subscription
Deloitte's figure covers video-on-demand platforms like Netflix, Disney+, Max, Hulu, and Prime Video specifically, and does not include music streaming, gaming subscriptions, or live-TV services, which push the true household media bill considerably higher.
Why 4.5 platforms, not 1 or 2
Content fragmentation is the main driver: as studios and networks pulled licensed shows back onto their own proprietary platforms over the past several years, a single household increasingly needs multiple subscriptions to access shows that once lived in one place.
The compounding cost of hikes
A household paying $69/month for streaming absorbs every individual platform's price increase directly. Since several major platforms raised prices within months of each other in 2026, a household's streaming bill can climb noticeably even without adding a single new service.
A practical benchmark
If your household streaming total is meaningfully above $69/month, it's a reasonable candidate for review — not necessarily to cut everything, but to check for overlapping content libraries or platforms nobody in the household actually opens anymore.
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Frequently Asked Questions
- What's the average streaming bill per household?
- About $69/month across 4.5 platforms, per Deloitte's 2025 survey.
- Does that figure include music or gaming subscriptions?
- No, it covers video-on-demand platforms only.
- Why do households need so many streaming services?
- Content has fragmented across proprietary platforms as studios pulled licensed shows back to their own services.